Terms of use

Draft — under legal review

This text is a draft. The wording may change before it is final.

These terms are the agreement between you and [Owner name] for using the Starterwise app and this website. Please read them, and the privacy policy.

Last updated: 12 October 2026

Our agreement

By creating an account, using the app or using this website you agree to these terms. If you do not agree, please do not use Starterwise. In these terms "we" and "us" mean [Owner name]. You can reach us at support@starterwise.com.

Your account and household

Baking guidance and food safety

AI features

Premium includes AI features, such as a baking helper, photo analysis and recipe generation. The answers are produced by AI, can be wrong and may not suit your situation, so check them before you rely on them. The AI features never schedule alarms, mark dough as ready, change a plan you are using or call a starter or food safe. Questions about mould or spoilage go to the app's fixed safety guidance, not to AI.

Each AI request uses credits from your household's monthly allowance, and the app shows the cost and your balance before you submit. We ask for your consent before the first time your text or photos are sent to our AI provider.

Premium subscriptions

Starterwise is free to use. Premium is an optional auto-renewing subscription, sold monthly or annually through the App Store. There is no one-off or lifetime purchase.

When Premium ends (it expires, is refunded, or the sponsor leaves), the household returns to the free plan. You keep one active starter and choose which one. Your other starters, photos and history stay readable and can be exported, but are locked until Premium returns. Bakes already under way finish normally. We do not delete your data because a subscription ended.

Your content

You own what you add: recipes, notes, photos, posts and comments. You give us a licence to host, copy, resize and show that content, and to run the automatic and human checks described below, only so we can run the service for you. The licence covers showing your content to the people you chose (your household, your friends or anyone with a link you made public) and ends when you delete the content or your account, apart from copies that others have already received and backups until they expire.

You promise that you have the right to add your content and that it follows these terms and the law. Do not add other people's recipes, writing or photos unless you have the right to share them.

Sharing and public pages

Bake Circle and community rules

Bake Circle is a public community for bakes, starters and recipes, with profiles, follows, reactions and short comments. Posts are for everyone or for followers only, as each person chooses; it has no direct messages. In summary:

The full community rules explain how we check posts, what happens when something breaks the rules, and how to report, block and appeal. You accept them before your first post.

Posts, comments and photos are checked automatically before others see them. If the check says no, the content comes back to you with a reason, you can change it and try again, and you can ask for a second look by a person. We may remove content, give a strike, and ban someone from posting for breaking the rules, but only a person confirms a breach. You can appeal a strike or a ban by emailing us.

Using the app properly

Please do not:

Amazon links and our affiliate disclosure

Starterwise may link to products on Amazon (amazon.co.uk and amazon.com). If you buy something after following one of our links, we may earn a commission at no extra cost to you. We choose what to suggest from our own recipes, your pantry needs and our editorial judgement, and the commission does not change the price you pay. Links open Amazon directly in its app or your browser. Prices, availability and delivery are decided by Amazon, and your purchase is an agreement between you and Amazon. Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.

Our content and licence to you

We own Starterwise, its design, the starter course, the recipe library and other content we provide, or we have the right to use them. We give you a personal, non-exclusive, non-transferable licence to use the app on iPhones you own or control, and to use our content for your own baking and for sharing through the app's share features, subject to these terms.

Apple

These terms are between you and us, not Apple. Apple is not responsible for the app or its content, or for maintenance and support, and has no warranty obligation for it beyond refunding the price of a paid app if it fails to meet Apple's requirements. Apple is not responsible for claims about the app, including product liability, legal compliance and intellectual property claims. Apple and its subsidiaries are third-party beneficiaries of these terms and may enforce them against you. You must also follow the terms of your Apple Account and the App Store.

Changes, suspension and ending

Responsibility

We take care to provide Starterwise with reasonable skill, but baking involves things we cannot control. We provide the app and its guidance "as is". Nothing in these terms limits your legal rights as a consumer, or our liability for death or personal injury caused by our negligence, for fraud, or for anything else the law does not allow us to limit. Beyond that, we are not liable for losses we could not reasonably have foreseen, such as ingredients that do not turn into the bread you hoped for, or for services run by others. Where the law allows us to limit liability, our total liability to you for anything connected with the app is limited to the amount you paid us in the 12 months before the claim.

Governing law and changes to these terms

These terms are governed by the law of England and Wales, and the courts of England and Wales can hear disputes, but if you are a consumer you keep the protection of the mandatory laws where you live and can bring a claim in your local courts.

We may update these terms, for example for a new feature or a change in the law, and change the date at the top. For significant changes we will give notice before they apply. If you keep using the app after that, you accept the new terms. If you do not, you can delete your account.

Contact

[Owner name], support@starterwise.com.